All4Labels Group GmbH


X-label has been part of the Schürfeld Group since 1996


Production of adhesive labels and sleeves



From start-up to global player

X-label’s unparalleled success story began in 1991.The then small label company was founded during the era of German reunification and, four years later, came to the attention of two ambitious young entrepreneurs:Tim Fiedler and Jan Oberbeck.They recognized the company’s potential and sought an investor to realize their vision, who they found in Jens Schürfeld, son of company founder Gustav Schürfeld.

Just a few years later, X-label was one of Europe’s leading manufacturers of high-quality adhesive labels and sleeves.The next big step came in 2016:the merger with the business groups Baumgarten (Brazil) and RAKO (Germany) to form the All4Labels Group.

The success story continues.

Today, All4Labels is a global market leader in the digital printing sector and attains an annual turnover of more than EUR 500 million with more than 4,000 employees at 29 plants worldwide. Now as ever, the group’s approach stands for a high level of innovation and perfected supply chain solutions, mainly in promising markets such as home & personal care, automotive, wine & spirits as well as food & beverage.